I really like how easy it is to use. It's very intuitive - there are no buttons or menus that you don't know where they go. The only thing i dislike about clickthru is that sometimes when we add new features (like different types of popups) our conversion rates decrease - but this could be because of user error. Try out a few free demos before buying anything. We're using the tool for lead generation in real estate sales. When someone visits an MLS listing site, we show them a popup with more information about the home. This was one of the first tools we've tried so we weren't sure if we would have success. Once we realized what we were trying to do, everything came together quickly!