I love how easy it is! It makes everything so simple - you can easily create groups of members that are interested in certain classes/events etc., as well as send out emails with specific content depending upon who they're sent too (group chats or individual messages). You also have access to your member database which helps keep things organized. The customer service has been really great at helping me figure something new out when needed. Nothing about this software seems like its missing features. If there's anything we should change then please contact us via email directly because our support team doesn't seem very helpful compared to other companies' teams. We've found using GymLeads extremely useful since implementing last summer!