The UI is extremely intuitive for any novice user to understand. Also it's easy to integrate with other tools we use as well as our CRM system. I wish they had more ways to categorize results in different formats (i.e., alphabetical or numerical format). It would be helpful to see what keywords are showing up at various levels within each category. We have used this tool before but were not able to find some results that showed up using their search engine. This has allowed us to pinpoint those issues for future projects.