That I can see how much each visitor has spent in my store, this helps me to understand where am going wrong with respect of ROI from certain customers (or lack there off). Sometimes it takes time before you get all your data but once its available then everything falls into place nicely! Nothing really comes across as an issue at present so far which i have noticed after using beampuls quite some times now!! It does what they say that's pretty neat :) Try out if u don't like anything just revert back! Its very helpful tool when we want our clients or friends who visit us regularly about their purchase history etc., This will help them realize whether he / she needs more information regarding products being displayed by wayof promotions given during sales events/periods - thus helping him decide wether his choice was correct!! Also makes sure client understands value proposition better than any brochure could ever hope too do :D Highly recommendable product & service provided through such platforms The easy integration with our CMS, and the ability to track and measure our website traffic. The reports are easy to read and understand. There are a few small glitches that can lead to errors, and that is something to be aware of. I would recommend BeamPulse to any company looking for a software solution that will help them with their web analytics. We have found that it has helped us improve our website conversion and help us track our website traffic.