The ease of use, it's intuitive design and the ability to add new products to your catalog in minutes. I like how easy it is to train the system with our current inventory and pricing. It also has an excellent reporting tool. I dislike that you can't download the data into Excel or other systems. You have to export it into a CSV file. Also, the price is very high compared to competitors. We are solving multiple problems at once. We are able to see what products are selling well and which ones need more attention.