
This is my favorite brand of whitening shampoo - it is very effective and takes very little product to do its job. One thing to be aware of - it doesn't lather up like typical American shampoos, which is fine once you get used to the fact that it still cleans your hair and scalp effectively. I find that my hair texture after shampooing is soft and not dried out, and I only need to use a detangler on the lower part of my (almost shoulder-length) hair, a heavier conditioning product isn't necessary for me to have great body and shine.

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