Personally I've had arguments about this model and the Cricut models. I chose this based on software reviews for both companies. After speaking to numerous customers at my local record store, they now also want the Cameo 4 because no cutting mat is required (unless it's an HTV, I will always use an HTV mat, and a mat is required, if you have small pieces of vinyl you want to use instead of throwing them away), it can use vinyl rolls, it has a cutter on the back, the auto cutter is pretty darn cool (the setting is in the software right before cutting and you can do it first test before cutting the entire structure) and it can cut a continuous structure up to 10 feet long.
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