The platform has allowed me as an advertiser, to create multiple campaigns that have generated leads across different channels of traffic within my portfolio! I am able build custom audience segments using various targeting features such as location/demographics etc., in order achieve targeted results from each campaign at scale. It's not always easy when having so many platforms but it allows you get better insights into your data allowing you make adjustments where needed if need be (more clicks or impressions). As mentioned above this tool provides more value than just advertising products - especially considering how difficult it can sometimes be keeping up all those accounts / tools running well together!!