It's easy for customers/users as well!It has all features required by every business owner /marketing manager - from creating custom reports right through email automation campaigns which save time in generating emails (as opposed).
And then there are other useful modules like SEO optimization with Google Analytics integration etc., but I am not sure if those can be used without premium membership or paid subscription plan? If you need help solving data analytics issues related to website traffic analysis using google analytic API alongwith its advanced segmentation feature this one comes handy!! Automated reporting system makes it easier than ever before when we have more things going around our hand day after days so managing everything manually would become quite difficult!