The ability to create multiple custom events for many different locations using one template with minimal effort or cost. A bit confusing in setting up when you initially do it but once figured out its easy to use! Really like the flexibility that this offers our customer base across Canada as well as the United States!! They have added some very useful features over recent years since its launch. We are looking at new areas such as Event Video Networking now which should help us further engage with potential leads by giving them access to content and speakers they wouldn't normally have been able to attend otherwise. The software is very easy to use and has a lot of options available for you as an attendee. It's a great tool for any size organization. I have not found anything that I dislike about Pheedloop. It was a little tricky at first to figure out how to get it set up correctly. However, once we got it figured it worked great! We are able to see who is attending our events and what they are interested in. This helps us plan future events.