It's easy for users who don't know coding at all, like me! I have been able to create my own apps with this tool by using their tutorials which are very straightforward & well written (I'm not an expert in Javascript).
The app has helped us grow our social media reach because we can easily post pictures from anywhere without having any code knowledge or spending lots of time writing it ourselves. Sometimes there will be some problems when posting images but you'll soon figure out how everything works again if you're familiar enough w/Instagram itself - just keep trying until things start working properly :) For those people that aren't tech savvy they still find ways around most issues since so many other tools use javascript as opposed to html5 tags etc., however, once your audience starts getting used to what software does then everyone gets.