I like that we can create multiple campaigns with different goals, targets or audiences to reach our customers in their preferred channels of communication (email/social media). The system is very intuitive - it's easy for non-technical people who are comfortable using Google Sheets / Excel spreadsheets etc., but not so much when you need more advanced features such as custom fields which aren't available outofthebox yet! We use this tool daily at work since its been implemented few months ago now; everything works perfectly well without any issues whatsoever reported from us by clients nor ourselves either until date!