Nice slightly off-white tint (like the headlights I bought from Target - one strand I had to replace.) Big bonus: It's true, they're UNBREAKABLE! Unlike Target lightbulbs, which shatter into a million tiny, razor-sharp shards, they can shatter if dropped onto a concrete patio (yes, our filament fell once), but they don't break easily, and when they do, they break down into cleaner, larger pieces for easy and safe cleanup!