I like that it's very easy for me as someone who is not an expert in business intelligence but rather has experience using Excel or other spreadsheets can use this tool without any problems at all! The interface could be more intuitive so maybe even non technical people will find their way around quickly enough though there are tutorials available if needed which makes things easier than expected (I recommend watching them!). It helps us analyze our sales performance by comparing different parameters such as product categories sold per day compared between countries/regions etc..