The best part is that you can set up all sorts of rules to make it easy for users to find what they are looking for no matter where in the process flow they may be at any given time! As an admin I had little knowledge about how things work so setting them up could take some getting used too but once done everything works as intended.
You need people who understand this system well or will have problems understanding how to use it properly. We needed something like this within our organization because we were having issues tracking which leads came from social media sources vs others such as direct mailings etc - This has solved those issues by allowing us to track exactly when someone comes into contact with one thing about factorials through their web browsing as opposed to coming via email/direct marketing channels.