I like that it is easy to use, and can be used without having too much knowledge of programming. It has helped us understand how our customers are using our site in order to make improvements for them. We have been able to find new users who may not otherwise come across our website by being able to track their activity so we know where they came from and what pages they visited while there. There isn't anything specific about this tool that I dislike. If you want an analytics program with great reporting capabilities then go ahead and try out GA Insight! They offer free trials which makes it easier than ever before to get started tracking your visitors. Our goal was to learn more about our visitors' activities online in order to improve their experience at my work.