I found this online survey to be very straightforward, easy for me as someone who doesn't have much knowledge in marketing or business strategy; it was simple enough that even my 11 year old daughter could understand what we were asking of her! The results are only available after 12 weeks which can take some getting used too - but overall i wasn’t really expecting anything sooner than then so no big problem there either way :) It's been helpful though because all surveys should include at least one question with multiple choices otherwise you're missing out :). If your looking into conducting market studies / customer reviews etc., do yourself & others favour by using something like WorldWideBusinessResearch instead!!