
I like that we can do Facebook ads from scratch when needed - other ad platforms require building out your entire creative first before you even get to start testing! The platform gives us more control over our campaigns and analytics which is nice for someone who does not have much experience in this area. Sometimes it's hard to find answers about how certain features work since they are constantly rolling things out (for better or worse) so if there isn't enough information available through their help center or forums, it makes researching harder. We had some troubles setting up most of our tracking codes, but once we figured them out everything worked great. It was easy to set up custom landing pages as well.
