I love how easy it is to use, and how quickly you can get started with a trial. It's not as robust as some of our competitors (like Salesforce), but they're all very good. We use it for lead management and forecasting. It has been a huge help in improving the accuracy of our forecasts. They have continued to add new features over time, which makes it easier to keep up with. Their support team is also fantastic! I would highly recommend this product to anyone looking for a way to improve their forecasting capabilities. Lead management and forecasting are the two main things we do with DemandVue.