Based on what I read about this fragrance I was hesitant to buy this product at first but I am happy to tell you that I really like the fragrance and that it's not overpowering at all (and I try to avoid overpowering scents as it's not the best way to start the day). After washing, there are usually 2 or 3 moments during the day when I catch this "blue cedar" scent, but I haven't heard of anyone smelling it, so it's pretty subtle. For the actual shampoo effect, I switched from a typical cheap volumizing shampoo that probably had sulfates to this one and noticed an immediate improvement. When applied, it doesn't foam as much as I'm used to, but the foam didn't really serve a purpose while the shampoo actually did its job. I've also noticed that I don't need to use as much product as I used to because this stuff is significantly more effective. The only real downside, besides perhaps the price, is the design of the bottle. This pumpless shape and size is an extremely poor design choice in terms of functionality. The shampoo isn't thick enough to cause squeezing issues, but the constant squeezing of the bottle will cause the walls to sag and (I'm sure) will look like a sloppy soda can over time. make awkward noises when the side panels snap into place, etc.
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