I like having everything in one place - it makes my life easier! Also love being able to see an overview of our campaigns at once time rather than several screens away or needing multiple tabs open for each campaign we are working with them through their platform. There really isn't anything i dislike about this product yet but since they have released such new features as recently added "Call Tracking" which is great because tracking phone calls has been so difficult before now its easy peasy!! The ability to connect all the dots of the marketing funnel, from website to digital ads to in-store to phone call to purchase. It's a very robust platform and we have been able to use it to connect our in-store to digital advertising to purchase. I really like that they are constantly adding new features. It's a little hard to use at first. But it's a great tool once you get the hang of it. They have really helped us to understand the effectiveness of our marketing efforts.