I like that they offer an easy way for our team members who have little experience creating blog posts or articles about client companies' needs (or even just general information). The support is good as well! They take time when you're trying something new/different but it's not too frustrating if all goes smoothly from there onward-which happens much more often than one might think :) You can't go wrong here - great people & resources!! If your business has any unique topics related to education > careers / life paths of students pursuing college degrees OR career options outside traditional employment opportunities such as STEM fields then this service may be ideal for what exactly? Blogging + writing skills development. We've been able use them since 2010 during my tenure at FITCAMCOOL which now houses COOPWORKS where we produce regular quarterly updates regarding student success stories, scholarships awarded etc., along.