Review on RealityMine by Mark Lodge

The ability to see where your target audience is spending their time online, how they are engaging with content, what kind of information they're consuming, and then use this data to create more relevant ads that will get results.

I like that it's easy enough for our team members who aren't experts in analytics or ad campaigns to figure out how to use it. There really isn't anything about the program itself that we dislike - everything works well as expected. We've been able to identify trends in our user base and make changes accordingly (i.e., adding new features).