I like that it provides us as an agency, access into their platform for clients in order keep track of performance metrics at any time during campaigns or across multiple accounts/properties within Cubed.
This allows me (and my team) full transparency when working with brands who have not previously worked through agencies before! It's very easy to use if you know how but otherwise could be better explained - some tasks are difficult without looking something else over first which results in confusion rather than clarity. Accessibility for smaller businesses where budgets may prohibit big ad spendings and large data sets from being obtained via other platforms such as Google Analytics etc..