Review on Awlogy by Dale Rylander

The ability to create custom data segments by product category or other attributes. We use this feature in combination with our Google Tag Manager implementation to ensure we are delivering relevant ads across our website properties. It's not always easy to find something you don't like about Awlgy - it's pretty good! That said, I do wish there was more granularity when creating new groups (i.e., differentiating between "website" vs. "mobile"). This allows us to assign specific tags/segments to each property without having to manually add them later.