The best part of this tool was its integration capabilities. I liked how easy it was when creating an account - especially if you are new into digital marketing! We were able to easily manage our customer accounts as well track all transactions we had done via the app. This has helped us grow sales by reaching out to customers who have been loyal before. There wasn't anything really bad or disliked at first glance from me though there may be some problems regarding security issues which need further investigation (but nothing major). So far so good for now! As mentioned above, the benefits include better understanding of one's audience/consumer base, thus building stronger ties within them.