I've heard about them and randomly seen them in stores for a year (since they blew up after their Shark Tank debut). I've never shown much interest in them. Why should I pay $7 for a smiley face sponge? Doesn't it just smile at me for being gullible? My wife talked me into trying this after learning that the sponge changes hardness/cleansing texture (which is incredibly helpful) depending on whether the water is hot or cold. Scrub Daddy is easy to clean (even if we broke it cleaning the grill. We just soaked it in hot soapy water with a little lemon juice and rinsed it off), it's very durable and great value.
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