This product is excellent. As soon as I opened the jar I saw that it was a darker color, like brown rice. It looks grainier than some other foods that look like white flour and lack flavor. I put some on a spoon and tasted it and it has a nice grainy rice flavor that I like. It's even slightly sweet, which is unusual. I keep reading the ingredients and it's just enzymatically processed rice. Something in the processing seems to have added a slight sweetness. I then tried the "flour" product I had on hand, which I bought when my other brand was out of stock, had no flavor and looked like white flour. I am very glad I bought it and will buy it again. Goes well with cold smoothies. I like it with frozen banana, frozen blueberry, cocoa, flax, chia, maca, acai, and spirulina and just enough water to give it a "soft" texture. Delicious!
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