When we first heard about it - and saw the footprint, I felt like I was missing something, like between relatively small sizes (somewhere between the size of a Big Mac and a Double Big Mac ) and the lack of a complex control panel isn't what springs to mind when you think of a "photo-quality full-color printer." Now that we've spent most of today checking it out, it's all clear and very cool. First, it's one of those ZINK photo printers, so it prints photo quality without toner or ink. Unlike other color printers, the Zink has all the 'color' on the paper - I don't know what that means or how it works, but I also don't know how the 747 stays on the air and that doesn't stop me. from boarding the plane. Anyway, in terms of ease of use and ensuring it works and plays well with Wi-Fi etc, it reminded me a lot of my Brother PC printer, except it also prints full color photo quality labels from my phone , which is great an on-site facility as I don't need to conveniently boot up my laptop while we build experimental POS for retail and trade show displays - and for the last 3 months local 'presence' for certain spirits brands - all ' very angular" things (shelf stands, table displays, standing signs), this requires a lot of testing and fine-tuning (on site) - it should always look like the final finished print sample. So far we've spent a small fortune completing it - and it doesn't cost anything - not only does it fit in my laptop bag, it even prints those ZINK labels pre-cut so peeling off the adhesive backing is easy. and will not damage your nails, teeth or labels. The PC interface also has almost the same options as our existing P-touch, so there are multiple printouts and all other handy features. If you want to print 8x10, 5x7 or 3x5 prints---but stick to both if you're like us and need a photo-quality (aka "professional" quality) full-color printer between the zinc-based VC500W, Print quality, compact size and the same ease of use as our P-touch labeller, this is our new most valuable MVP printer.
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