I love that you can easily create different types of posts (text/images). You also have an option for scheduled posting which is great if your team has multiple people who need access to post at times when it will do more good than harm! The interface could be improved by adding some color or other visual elements so users don't feel like they're in black-and-white land sometimes. It would make things easier overall. We use oktopost as our main tool for all content marketing activities across various channels including Facebook ads, Instagram stories, etc., but we've found many uses outside those boundaries too. This includes using OKTOPOST'S SMART SCHEDULER feature to schedule outbound emails via Mailchimp campaigns where needed.