I like their easy-to-use tools that allow me to create custom campaigns with my own data sets. The platform is intuitive which makes it very user friendly! There isn't much for us marketers who want more advanced features. Also there are not many templates available so some customization may be needed. A good option if you don’t have any advanced experience or need support from someone who does. Using this tool has helped us plan out different segments of customers to target them differently. It allows me to send targeted messages at scale!