I like the fact that we are able to create unique content for our customers without having any knowledge of HTML or CSS, this allows us flexibility in creating different types of websites while not compromising quality. The customer service is also very good when you have questions about how something should be done because they usually respond quickly. We were looking at other tools to use as well but there was nothing better than shift 7, it's cheap compared to some others out there and easy enough even if you don't know much coding yet! They can make changes needed depending on what new features come up later down the road so far i haven't had anything negative to say about them. Having someone else manage all aspects makes things easier too. You get exactly what you need from their team members who aren’t just techies either which helps greatly.