The ability of our team members to create custom dashboards is one thing I like most about this software - we can customize it as per requirement/ need! It's not very user friendly or easy at all (maybe if you're an expert) because there are too many options available which makes things difficult while creating new tabs / sheets etc., but that might be my own personal experience only!! So far so good though nothing has been found negative yet by using shuffle point analytics tool. We have used shufflePoint in order to track various metrics such us bounce rate, pageviews & time spent within each webpage over different campaigns.