Ease-of-use! A wonderful experience when running any ad campaign from live campaigns through bid optimization and conversion tracking right down to postcampaign reporting! Nothing - no complaints about this product at all! This application really needs to be upgraded with better reporting features like data mining so that users have real time insights in order to make decisions quickly. Use for live campaigns/bid optimisation. Easy setup and easy to access dashboards/reports. Great feature allowing me to view all my account activity along with other accounts too! The user interface makes this software very easy to understand for anyone with no experience using ad-buying tools or other similar platforms. It's so simple that I can't think of anything I dislike about the program. All you have to do is enter your bids into the system, then let it run its course while you're away from work. This software helps me keep track of my bids as they are being executed by our agency team members who bid them through the software.
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