I like that it lets me do custom campaigns, which are really powerful! You can target people by age range or gender as well as their interests so you don't have to guess what they want. It's also super cheap compared to other platforms out there if you're not looking for something too fancy (like paid ads). There aren't many features but those we've used work great. Our current campaign has been successful in getting more engagement with our audience than ever before. The customer service could be better though - sometimes answers come very slowly through email. We use this platform primarily because of its low cost per click when targeting specific audiences within certain interest groups/demographics.