This was an effective tool to allow us not only to create social media content but also manage it in real time. It can be daunting at first, as there are several tabs that require you to sign up for different services/apps, however after doing so it became easier to navigate once I got used to how everything works. If your looking to increase engagement or interact with customers better this is probably what you need. We were able to get more engagements through posting on our own platform because of key wee's ability to post automatically to other platforms such as twitter using their built-in API. The app is very user friendly and easy to navigate through. I love how it helps me keep track of my tasks and I also love that I can upload pictures of my work in progress. There are times where the app freezes or crashes but it's not usually too bad. This is a great app to have if you're trying to organize your projects and help get them done! It also really helps with time management and organization.