Secretly purchased by Native in 2017 who spent a lot of money hiring scientists to figure out how to make it a effective alum-free deodorant. They made it successful, so successful that a big brand like Secret bought it and adopted the formula. The secret of alum-free deodorants lies in minerals such as magnesium and zinc, of which the former is included. In 2020, Secret changed its former alum-free deodorants to use Native's trade secrets. They made them in essential oil-scented formulas that are identical to Native's formulas (minus the probiotics), and this version, which is unscented with essential oils and comes in the ergonomic, easy-to-grip bottles, is going to be a secret from everyone else used deodorants. This is the best formula because Secret has combined native formula (magnesium) and years of deodorant expertise to create an alum-free deodorant that is silky smooth and effective.
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