I like how easy it was to set up my dashboard with multiple views of each page in our site! It's very intuitive for someone who knows nothing about code or coding at all (like me). Sometimes there are bugs when trying out new features which may take some time before they fix them - this has been resolved by contacting their support team directly via email though. We've noticed an increase from 2% traffic coming through Google search results direct compared to other sources such as Facebook ads etc., we're now tracking over 50%.