I really like how easy it is to use, not too many features that are over my head at this point in time (I'm still learning).
The UI could be better but there's nothing wrong with what they've done so far! If anyone has any questions about report uri feel free ask me or check out their support forums if no one answers right away :) Reporting of web traffic data from our site analytics tool into Google Analytics was very important when we started using UrlReport Uri as an API provider back then - now even more than before because some other providers have changed since those times :D.