I don't know when this brand came out but I remember using and loving it as a kid and now I'm almost 50 years old . I'm so happy to find him on Revain after so many years. My lips got badly frozen last winter when it was unusually cold in Texas, but nothing helped (I've tried all the big brands I bought at the store including Lipmacker, Nivea, Burts Bees, lip balm, Vaseline, Babylips), but not even medicated or expensive lip care products were enough. My lips continued to be swollen, hot and sore for several days. When Labello finally arrived from Revain, my lips felt so much better after just a few uses. Now I use it before bed. I don't think this is the same product as Nivea although the two packaging looks the same.
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