The dashboard is very user friendly and easy to navigate. I like that it's flexible and can be adapted to fit your needs. I dislike that you have to learn how to use the platform. There are some things that look confusing at first but once you figure them out they're not hard to use. It took me awhile to get used to the layout and flow of the software. Once I figured it out it was much easier to use. My team uses this for our lead generation and website conversion rates. As well as other marketing efforts.