I like that we can see exactly what our ads are doing in terms of views, CTRs, etc.
We also have great reporting capabilities so it's easy to track all aspects of each campaign. There isn't much to dislike about this product but if you're not familiar with DSP technology there may be some things here or there that could seem confusing at first glance. However once you get used to how everything works together, it becomes very intuitive! Our sales team has been able to focus more time on selling rather than having to spend hours trying to figure out why certain campaigns aren't performing well.