I like that it's easy to use (just click here & there) and has all of your info in one place! It is very helpful when you have multiple sites or blogs/websites because everything can be kept separate from each other. Also - they are always adding new information about their products which helps me keep up with what people want to learn more about as well. The only thing I don't really care too much for is the price of the software itself. We're using this program for our website and blog so we know how many views we get per day on average but also where those visits come from. This makes it easier to advertise certain pages and content on social media websites.