The ability to use it as an online survey tool, with all of your questions saved in one place! It's easy enough that even non-technical people can navigate through each question easily without having any technical knowledge at their disposal - which makes sense since this was built specifically around usability testing tools from years past where you needed those skills set just so we could get our data out there quickly after conducting sessions/interviews etc.. I wish they had more options when choosing what type(s?) my participants would be using while taking part; however if anyone has suggestions about how best i might refine these then please do let me know :) Definitely worth trying once before deciding whether its right choice fo ryou though!! A great way t o gather lots information very fast during interviews / focus groups &.