I like this product because it is highly visible. The thief could probably take it off like they can take off any steering wheel lock, but that only makes him want to go to the next car he doesn't have. It also actually snaps onto the wheel, so removing it will be a daunting task for even a seasoned thief. In addition, with an ace-style round lock, it cannot be opened by an amateur. I am very happy with the purchase.