The platform is very user friendly. It allows me to create lists and then segment them based on criteria I specify. It allows me to send the same email to different lists. I can also track my opens and clicks. It's free for the first 6 months. I have to pay for the premium version after that. I am able to create a list of prospects based on their industry, size of business, location and other factors. I can then segment them based on whether they are interested in a specific product or not. I can then send them an email with a link to my website. I can also track the open and click rates. I can also track the results. I can also segment the list based on the click and open rates. This allows me to see which list is performing the best. I can then adjust my targeting to focus on the lists.