The best thing about this software is that it helps to connect all of our customer's data in one place, which makes managing them easier for us as well! I dislike how you have limited options when creating campaigns or tracking analytics/metrics if they are not built into their system already (i'm looking at YOU Google Analytics). It would be great once we can get more customizations done so there aren't any limitations like these right now - but overall its pretty good!! We use Ubiquty engage through out my organization because everything has been integrated together seamlessly allowing me access anytime anywhere via mobile devices etc..