We love that we can use it with our CRM system for all leads/customers regardless if they have completed an engagement or not! Also is very easy to integrate into sales tools as well such Salesforce Chatter & Slack - which others do NOT offer like this at ALL. The only thing I dislike right now would be having some more customization options when creating new survey templates but again it's still relatively simple compared other SaaS solutions out there so its nothing major really either way!! It takes less than 5 minutes from first contact until final close (with no follow up needed!) by tracking what your prospects care about most before you even talk pricing etc. This solves many problems associated wth traditional lead gen programs that take weeks to get started after initial inquiry has been made through social media channels or website visits.