Review on Bugubird 12ft 4K Flat HDMI Cable - High Speed 18Gbps HDMI 2.0 Cable with Ethernet for Ultra HD 2160P 1080P 3D HDR, ARC & Audio Return - Available in 3 Colors and Various Lengths by Victor Olsen

This is a good cable, I have used it for ceiling and wall penetrations and the flat wire works well. Also, this cable is less wide than a regular flat cable, giving you a lot more wiggle room when plugging it into a duct. In terms of performance I didn't get a chance to really test it, although colours, brightness and tones looked ok - just no comparison of AB to any other cable. My mistake is that I only ordered 25 feet instead of 40, so it was too small. I was going to buy the 40ft version of this cable but found another good quality wider HDMI ribbon cable at a lower price and, having lost on this one (tpo Short to Work) I went with it. Still a good choice for cables. I will use it as a backup cable until a new application comes along. Add to that an attractive blue housing on the head of the adapters, a thoughtful and executed design.