It's easy to use, even for people who are completely new at this type of product or website development. We were able create our own shopping cart with customizations we needed without needing any special coding skills nor spending tons in fees along that process! The customer service is excellent during all stages from sales support through follow up after implementation completion - I have never felt as if they did not care about their customers' success (or lack thereof). There isn't much you can say negative about it other than maybe price point could be lower? However there seems like enough options available where someone might find something else which meets more needs/wants out-of-the box so having multiple solutions would work too :D W3bstore.com is a great platform for all retailers. Easy to use, with a lot of features and easy to manage. The customer service is excellent, always ready to help you. I have no dislikes. I highly recommend W3bstore.com for all retailers. It is a great platform for all retailers. It helps me to manage all my activities. I can quickly create new products, manage the store, and also manage all the orders.